KEIGHAN KELLY/ NOTTINGHAM STORE MANAGER
HOW LONG HAVE YOU WORKED FOR COW?
I have worked at COW for 2 years now.
HOW DOES IT FEEL MANAGING THE NEWEST & FANCIEST COW STORE?
I love my new shop, I always like the character of the old shop but this one is just amazing. There is so much more space and it looks like no other shop in Nottingham.
WHAT IS THE BEST THING ABOUT YOUR NEW STORE?
I like the general look of the shop in comparison to the old one but I'd have to say my favourite thing is all the window space we have. We have so much more room to be creative and we plan to keep making the most of this space with our fantastic window displays. We are more noticeable now to people who pass by and people do stop and take a minute to check out our window displays.
WHAT IS YOUR TYPICAL DAY?
My usual day consists of making sure the shop look diverse and full. My staff are all very creative and we do our fair share of Visual Merchandising. I spend a lot of time with our Rework staff going over what is selling best for us and any new ideas we may have. If we have had suggestions or requests on items to stock I will take the time to contact the owners and keep them informed of customers demands. I am always working from the shop floor and even when doing admin and paperwork I like to be available for customer service.
HOW DO YOU COME UP WITH IDEAS KEEP THE WINDOWS AND LAYOUT SO EXCITING?
Well I have to be honest.. my main window display has been left to a member of my team Allan Buxton (who is a creator of his own company Howl and brought you the WE ARE COW video). He did an amazing Christmas window display with a moving Christmas jumper, which had a lot of interest and he always has great new ideas coming up (Keep an eye out)
I also get a lot of help from a very creative little lady in my team called Riah Woodward. Me and Riah work closely together with displays and floor moves. We are always taking note of our bestsellers and researching what the next trend will be, then we apply this to our own stock and space. Our customers also show how they choose to wear the latest looks, this is important to us because we can keep up to date on fashion in our local area. And believe me we have some great fashion followers in Nottingham!
WHAT IS IT ABOUT COW THAT KEEPS YOU INTERESTED AND EXCITED ABOUT THE BRAND?
I love that all of our products are one off pieces, we get our products from all over the world making it easy to look individual rather than blending into the crowd. It's amazing to be part of a successful brand and being part of a group that is always moving forward. My team and I are always looking at ways to improve the COW experience.
WHAT ARE YOU LOOKING FORWARD TO IN 2013?
In 2013 I am looking forward to COW being involved in more local and national events. We have already involved our store in the Nottingham Light Night on Friday 8th February where we are planning to have bands in store and also show a short film.. Let's just see what the rest of the year brings!
Here are some snaps of the brand new Nottingham Store, if you haven't been yet you should definitely go and see and say Hi to Keighan!
COW lights window display
Cow from the street 3 Carlton Street, NG1 1NL
Menswear display on ground floor
Epic neon lighting display on the grand staircase
Upstairs to Sportswear, sale and accessories
Upstairs accessories and lounge area
Last Christmas window display including the dancing mannequin.
Made by Allan Buxton!