ALISON SIMPSON - SEAMSTRESS/ REWORK MASTER
HOW DID YOU GET INTO REWORKING FOR COW?
I studied Fashion at Ravensbourne University and learnt all of my sewing skills there, then I interned with a small clothing company who showed me how to work for specific markets. I saw the job for COW advertised and felt it would be a great opportunity to work within a fun company and have the freedom to come up with my own ideas and styles to have in their stores.
HOW DO YOU CONSTANTLY COME UP WITH NEW EXCITING IDEAS?
I follow a lot of fashion shows, street style blogs, take inspiration from everyday things like shapes, art, music, design and vintage fashion, everything really. I then brainstorm with the store's team and crack on with putting all of this into action.
WHAT'S THE MOST POPULAR ITEM YOU HAVE MADE/ REWORKED?
Styles change from season to season and the most popular piece of the summer was the bandeau tops which I thought would work well for our customers. Since it's been so cold I would say the patch pocket shirts have worked the best because they are great for layering. But also our cord dresses sell really well.
WHAT DO YOU LOVE ABOUT COW?
I think COW is constantly full of exciting product which invite an exciting crowd to the shop and this makes it feel like a fun place to be rather than just a regular vintage shop. I like the selection of dresses that we have in all year round, I probably spend most of my wages on those.
WHAT ARE YOU EXCITED ABOUT FOR 2013?
Summer time is my favourite time of year and I am hoping for a hot one this year. Plus it is best for rework and we will be producing new styles and product with all of our new ideas.