A/W CAMPAIGN SHOOT: Behind The Scenes

We just shot the new Autumn/Winter Campaign for WEARECOW!! Evie and Lewis were our models who looked amazing in the outfits which were styled by brand stylist Helen and shot by our photographer Richard. Here's the behind the scenes pictures and a sneak look at the fab outfits...

The full A/W Campaign will be online on December 6th for the launch of the brand new website!!!

Photographer: Richard Manning

Stylist: Helen McGuckin

Models: Evie and Lewis @ Boss Model Management

WEARECOW

FLASHBACK: The Movie Gang

A Flashback to the movie gangs that we wished we were a part of! From co-ordinated clothing, issues of the heart and group trials and tribulations the movie gang always comes out on top in the end.

Empire Records (1995) 

Liv Tyler heads a group of workers that start out bickering but join together to save their beloved record store. Each character has their own distinct looks, from shaved heads, grungey guys and Liv's famous fluffy jumper and kilt combo. A Saturday job at Empire Records would have been the enviable position  in the nineties.

Clueless (1995)

We couldn't leave out the quintessential 90's movie, where Cher, Dionne and Tai are the best dressed girls in school and have wardrobes to die for! From tartan, leopard print, and mohair to the skater, preppy and casual styles of Travis, Christian and Josh, the film is all about fashion and friendship, ending in true love for all the girls, awww!

Lords of Dogtown (2005)

70's skater style is in abundance in this movie based on the story of The Z Boys revolutionising the sport of skateboarding. Plus Heath Ledger is a member of the gang so that kinda says it all really!

The Mighty Ducks (1992)

Ok so they may be kids, but they had such a good time becoming The Mighty Ducks! Plus looking back they were pretty darn well dressed, in their plaid shirts, snapbacks and geometric print bombers. Ice Hockey never looked so good!

Grease (1978)

Pink Ladies and T-Birds were what is was all about at Rydell High. Pink bombers and leather jackets were the style staples and riding about in pimped up cars was obviously the thing to do! Who wouldn't want to be part of these gangs and ruuuuuule the schoooooool...

WEARECOW.COM

STREET SMART: Your Latest Looks!

The next instalment in our run of street style snaps from our lovely COW customers! Here's a collection of Sheffield, Manchester, Nottingham and Birmingham's latest snazzy dressers... Red coats and denim make as a key feature with a bit of tartan cropping up once more!

        WWW.WEARECOW.COM

STREET SMART: Your Style

Another hit of our coolest customer and staff style from the last few weeks. We get excited to see what people are wearing and how they style it. Using high street, vintage and designer and incorporating the new trends to create their own looks!
We also noticed the tartan trend running through all cities and it's one of our faves for the Autumn, so good to see it's not just us.

WWW.WEARECOW.COM

IF IT AIN'T BROKE, DON'T FIX IT! A/W13 Tartan Trend

We are looking at all of our A/W13 trends that we have arriving in stores as well as keeping track of what people are layering up with in the streets and pulling out from the catwalks and we have to say check is back!!
Checks, tartan or plaid, however you describe it we are looking at how it returns every year and still makes us so excited to wear it. Punk, twee, casual, retro, grunge, whatever your style everyone will have at least one tartan item hanging around.

Here are a bunch of reason why we love it:

CLUELESS

KURT

LIV IN EMPIRE RECORDS

PUNK WESTWOOD

From those inspirations we move on to how Designers have taken the classic fabrics and created fresh styles but kept the careless attitude that you associate with plaid. The shows from New York, Paris, London and Milan Fashion Weeks  were covered in it and a few of our favourites are:

3.1 PHILLIP LIM

LOUIS VUITTON

SAINT LAURENT

VERSACE

VIVIENNE WESTWOOD RED LABEL

MOSCHINO

As you know we look to the streets, bloggers and general cool kids for inspiration too and will be taking note of what and how you are wearing your checks this season. Here are a few images we have on our mood boards already:

ANIMAL BABES

CARA DELEVINGNE

THE QUEEN MICHELLE (KINGDOM OF STYLE BLOG)

LUANNA PEREZ (LE HAPPY BLOG)

HOT LEGS

So we are absolutely so excited for the Autumn to commence and for us to start layering and planning our clashing plaid looks. Pull out your old pieces or invest in some trend worthy pieces from WE ARE COW to spruce up your A/W13 wardrobe!

I suppose like they say.. "If it ain't broke - Don't fix it"